Dubai – Masaader News
Google will not allow political campaigns to target advertising at people based on their supposed political backgrounds, according to BBC.
Campaigns will also be unable to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search.
Mark Zuckerberg said his social network would not fact-check advertising from political candidates or campaigns.
Twitter, meanwhile, said it would disallow political advertising altogether.
Google’s new policy puts it somewhere roughly in the middle, suggesting a hands-off approach, with only the the most obvious misinformation being acted upon.
Political advertising makes up a relatively small amount of Google’s total advertising revenues, which totalled $116bn in 2018.