By Mohamed Kamal
With 11 years of diverse experience under their belt, Expo One is a true admirer of everything within the realm of exhibitions. Specialized in creating platforms that have directly contributed to the development of the industry in Africa and the Middle East, the company’s track record of achievements in exhibitions is a testament of Expo One’s positioning as a market leader in the region. Given that it is safe to assume that the word “virtual” has become synonymous with 2020, the pathfinding company collaborated with tech guru Grand Technology to explore the future of exhibitions in the vast African continent and the vibrant Middle East. Utilizing the team’s vast experience, the partners are currently focused on nurturing new technology to secure optimum experience and enhanced exposure.
Synonymous with excellence, Grand Technology is a leading solution, content provider, and digital marketing arm in many targeted regions. A subsidiary of Mohammed Saif Thabet Group, the company is specialized in next generation digital solutions. Led by a team of ambitious professionals, Grand Technology is based on the greater goal of helping businesses break glass ceilings and realize their true potential.
The unprecedented collaboration between Expo One and Grand Technology is set to lead to the inception of VEstate Expo 2020, your virtual gateway to the property market. The digital platform will operate around the year, bringing four quarterly live exhibitions. Maximizing benefit and utilizing the live stream as an effective sales and marketing solution, the platform will connect participants with buyers from around the region.
The cutting edge technology will allow exceptional tours that will offer maximized exposure through optimized digital channels. This unusual experience will not only aim to be affective but also impressive; while expanding to include additional activities. With that in mind, the true secret ingredient is nothing other than the compelling 360 content that will certainly stand out amidst a competition of traditional offline exhibitions.
While gatherings remain limited and regular on ground events postponed until further notice, online exhibitions are the natural solution for the future. Overcoming traditional restrictions of travelling, space, time and size of products – virtual exhibitions shall allow buyers and sellers from opposite sides of the globe to view products and conclude orders. In parallel, the technology will open a wider door for workshops, active participation, learning and smoother exchange of orders.