Real EstateTechnology & Communication to Digitize the Real-Estate Search in Egypt

By Mohamed Kamal

With digitization being the hottest topic of 2020, the world is rapidly shifting in favor of digital experiences and clickable solutions. Investing into a property is a key decision that defines a fundamental social and economic milestone in the life of every single person. While the real-estate industry has been taking significant leaps in the past couple of years, property buyers still need to go through a tiring process to negotiate with brokers, find suitable units and finalize deals.


An answer to many prayers, is the revolutionary new website that is set to disrupt the real estate search experience in Egypt. The progressive digital platform is set to become the go-to resource for people looking for their next property, whether to rent or buy in Egypt. By combining an unprecedented user-friendly search experience and a comprehensive marketing understanding of real estate companies, is a fresh alternative to the currently available solutions. Starting on a high note, the platform has already raised a six-figure investment in pre-seed round; secured from an angel investor who shared the same dream as the cofounders to address the current market need and reshape the market. “We set out to disrupt what real estate search should look like in Egypt” Ali Ezzat, Co-Founder adds “We have created a new way to discover your next property purchase through an extremely simple and easy interface.

The real estate market has been developing immensely over the past couple of years and there is a huge shift in the market to utilize more digital methods of attracting new customers.” Coming from two different yet interlocked backgrounds, the founders’ previous experience directly shaped Isqan’s vision and reinforced its ambitious mission. As a real-estate brokerage owner based in Dubai, Karim Kazem – CEO and Co-founder of – was able to realize the unquestionable importance of how real estate portals contribute to the digital economy. Hence, it was not long until he started working towards launching a real estate listing portal in Egypt. On the other hand, Ezzat’s journey as a tech entrepreneur in Egypt made him the ideal person to build a technology-based solution that fits this specific market need. “We created to simplify the home buying, selling and renting process. is the easiest way for today’s clientele to search for commercial and residential properties.” Kazem adds, “we aim to tap into local and international property markets, ultimately revolutionizing the Middle Eastern digital real estate landscape.” Aside from its user-friendly interface, the platform aims to shake up the Egyptian property market by offering a completely free of charge service; giving end users three free listings, to help everyone rent or sell a property.

In parallel, has already partnered up with a number of market leaders ahead of its launch to offer users a wide range of trusted and legitimized options. The listed companies include Egypt Best Properties, New Avenue, Byotat, Insider, B2B, Ultimate Real Estate, Remax, Irtkaz, Era, Daddy Estate Investment, Abrag and Proper Move.

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