Dubai – Masaader News
Expo Centre Sharjah hosted the 3rd Consumer Electronics Fashion (CEF) 2017, which kicked off on Wednesday, November 29th and continues until December 3rd (Sunday), coinciding with the celebration of the 46th National Day.
CEF, which is the largest of its kind in Sharjah and the Northern Emirates, offers the best brands in fashion, accessories, home appliances, smartphones and electronics at the best prices, through a wide range of exclusive offers on high quality products with discounts reaching up to 80%.
The exhibition is expected to attract more than 75,000 visitors during its 5 days. This is due to the UAE’s status as being one of the largest markets in electronics, commodities and luxury brands in the MENA region, as well as one of the highest in terms of high income and expenditure levels of consumers in the region.
“The launch of the third edition of the CEF 2017 coincides with Martyr’s Day, National Day and the Prophet’s birthday. This enhances the opportunities for consumers, especially in Sharjah and the UAE in general, to visit the prominent exhibition that meets the needs of Emirati families.” said H.E Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah.
“Sharjah is a major trading hub and a regional platform with a large number of international companies. The exhibition reflects the Centre’s interest in enhancing the presence of exhibitors in the emirate and meeting the needs of consumers.” Al Midfa added.
Al Midfa stressed that the exhibition witnessed an outpouring of expectations on its first day. This is an indication of the importance of this kind of exhibition and the growing demand for it, as it satisfies the tastes of the emirate’s residents and its visitors from different social strata and age groups.
H.E Saif Al Midfa invited residents of the UAE to visit the exhibition and take advantage of the unique opportunities it offers. He stated that the exhibition represents an ideal trading platform and a unique shopping experience for those interested in high quality products at attractive prices. He stressed the eagerness of the Expo Centre to enhance its competitiveness in order to promote the emirate’s reputation as one of the leading cities in this field.
“CEF 2017, billed as the biggest ever mega sale of consumer electronics and fashion products in Sharjah and the Northern Emirates, is now in its third edition and is hosting most of the key retail players in the region like Sharaf DG, Plugins, Jashanmal, Better Life, Splash, Sportone, and Top Fashion, to name just a few.” He added.
Home Centre, one of the largest home decor retailers in the Middle East, is a new addition to the line-up of exhibitors and is showcasing an impressive range of furniture, home accessories, bed & bath decorations and kitchenware.
“At CEF 2017, you can see every leading retailer in the region and choose from over 100 brands. In addition, each of these retailers is showcasing the most in-demand electronics, fashion and other household products at much lower prices and that are currently unavailable anywhere else. It’s nothing short of a mega sale,” said Antoine Georges, Managing Director of Dome Exhibitions, which is organizing the event for the third consecutive time at Expo Centre Sharjah.
“With UAE residents remaining upbeat about the state of their personal finances and the availability of jobs, participating retailers are expecting quality visitor turnout and a boost in sales.” he added.
The exhibition is also an opportunity for exhibitors to enhance their connection with their current consumers and attract new customers by offering valuable offers in stores. Visitors are also expected to get great deals on smartphones, tablets, and computers.
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