Dubai – Masaader News
Crown Prince of Dubai and Chairman of The Executive Council His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said that the Star Rating programme for Customer Happiness Centres reflects the directives of Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum to achieve a qualitative leap in government services.
“The high rating received by Dubai Government’s Customer Happiness Centres encourages them to further improve their services,” Sheikh Hamdan said. “Applying the Star Rating framework to the Customer Happiness Centres is part of the effort to enhance integration between federal and local government, which helps us ensure the UAE maintains a high ranking in the quality and efficiency of government services.”
Sheikh Hamdan unveiled 5-Star plaques at Customer Happiness Centres that received 5-Star ratings under the Star Rating programme. His Highness was accompanied by President of Dubai Civil Aviation Authority and Chief Executive of Emirates Airline & Group His Highness Sheikh Ahmed bin Saeed Al Maktoum; Secretary General of The Executive Council of Dubai HE Abdulla Al Basti; and Director General and Chairman of the Board of Executive Directors of Roads and Transport Authority (RTA) HE Mattar Al Tayer, apart from a number of senior officials. Sheikh Hamdan unveiled 5-Star plaques at three RTA Customer Happiness Centres in Al Barsha, Dubai Airports (Al Majlis), and Emirates Terminal 3.
His Highness said that achieving excellence requires committed efforts, which eventually results in positive feedback from the community. He further said that Dubai Government is keen to ensure that all Customer Happiness Centres enhance their service quality to be able to achieve 5-Star ratings. The rating programme motivates all Centres to be more dedicated to enhancing quality and customer happiness.
The Star Rating programme for Dubai Government’s Customer Happiness Centres was launched following a Memorandum of Understanding signed between the Emirates Programme for Excellence in Government Services and the Dubai Executive Council’s Secretariat General represented by the Dubai Model Centre. The programme reflects the efforts of the two parties to work together to implement the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
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